New requirements for commodity packaging in the ho

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International market requirements for commodity packaging (New)

among many factors of commodity competition in today's international market, commodity quality, price and packaging design are three main factors. A foreign expert who studies marketing these years said, "in the road to the market, packaging design is the most important. Packaging plays no less important role in the overall image of goods than advertising." The general requirements of the international market for commodity packaging are: first, to meet the standards, and second, to attract customers. The specific requirements are as follows

(1) the name is easy to remember. The product name on the package should be easy to understand and remember. "Coca Cola" is a successful example. Although "Nestel" coffee is famous all over the world, it was renamed "Bunker" in order to make it easy for Germans to accept when it was sold in Germany. The written instructions on the package should also be in the language of the country of sale, so that customers do not understand it, and at the same time, relevant laws and regulations of relevant countries should be observed

(2) the appearance is eye-catching, so that consumers can know the characteristics of the product just by looking at the appearance. For example, five kinds of perfume with different fragrances in France have different bottle shapes

(3) the printing and concise packaging should be attractive, so that customers can notice its high-end luxury goods. The packaging and printing should be compatible with the grade of the goods themselves. For example, the packaging and printing of famous cosmetics in France are very exquisite. The product description must be understood by customers at a glance. Generally speaking, it can be used after reading it

(4) reflect reputation packaging should fully reflect the reputation of the product, so that consumers can increase their trust in the product through packaging. For example, the famous French brandy "Blue Ribbon" has never changed its packaging since it came into the market in 1912, because regular customers are familiar with it and trust it

(5) the color is pleasing to the eye. The packaging color should conform to the aesthetic habits of relevant countries. For example, Europeans generally like red and yellow, but Spaniards don't like the mixture of red and yellow. The high-end commodities sold in supermarkets mostly adopt elegant or natural popular colors

(6) it is better to have the product origin mark or pattern on the package with regional marks, so that people can easily identify it. Most of the milk and cheese produced by Ruyi Dali are printed with the Italian dairy farm scenery on the package, which makes people know at a glance that they are products from Italy

(7) have awareness of environmental protection. Now the international community generally attaches importance to environmental protection, and there are many new regulations on packaging materials. Therefore, it is best to choose non polluting materials as packaging materials. The general trend is to gradually replace plastic, plastic and other materials with paper and glass

(8) novelty. The internationally popular commodity packaging always strives to be novel, peculiar and full of modern consciousness

(9) for the packaging of solemn goods, red, blue and white should be used. Red, blue and white are the colors that make up the American flag. Therefore, Americans have a special preference for red, blue and white. If these three colors are used in the packaging of solemn goods, they will be welcomed by Americans

(10) for goods with strong seasonality, the packaging color should consider the living habits of Americans. In the United States, there are seasonal colors in 12 months of the year. Generally: grey in January, otherwise all previous efforts will be wasted, navy blue in February, silver in March, yellow in April, lavender in May, pink in June, azure in July, dark green in August, golden yellow in September, tea in October, purple in November and red in December. For commodities in which season, the packaging should adopt appropriate colors to facilitate the sales of commodities

(11) the 1897 color of various food packages should choose a fixed representative color. At present, the packaging of various foods in the United States has basically formed a fixed representative color. For example, the packaging color of eggs is white; The packaging of fruit is pure yellow or orange; The packaging color of coffee, cocoa, tomato juice, soup, etc. is red

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