Practiceofenvironmentaltransformationwithpublicwel

2022-06-16
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The first large-scale original documentary film on public welfare environmental transformation in China, "living under the blue sky" press conference

"thousands of buildings are built, and all the poor people in the world are happy!" This is the wish of poet Dufu. Now there are many buildings, but there are still many houses that need to be renovated. To this end, Shenzhen satellite TV, together with tiaoshang communication, jointly launched the first large-scale original documentary film on public welfare environmental transformation in China, "living under the blue sky", to carry out environmental transformation with public welfare. The program pursues the harmonious unity of house, human, environment and nature

on February 24, 2016, the opening ceremony and press conference of "living under the blue sky", which was exclusively named by the national leading Internet home decoration brand, was held in Shanghai. Mr. qiantianzhong, deputy director of Shenzhen satellite TV, Mr. Wang Zhiqiang, producer, Ms. Zhang Dan, director of publicity and promotion department, CFO Chen Yilu, Lai Dandan, founder of retro tourism and chairman of tiaoshang media, as well as domestic well-known singers Jiang Yingrong and Zhang Wen attended the press conference, and witnessed the birth of the first large-scale original documentary film on public environmental transformation in China, "living under the blue sky", together with the media from all over the country

at the press conference, Ms. laidandan, founder of retro tourism and chairman of tiaoshang communication, explained the starting point and social value of the column "living under the blue sky". She put forward that "the more we are in the commercial era, the more we need the attitude of public welfare". Living under the blue sky, in a way of on-the-spot investigation, included the scenery along the way into the camera, perfectly combined public welfare with design and transformation, brought us a refreshing public welfare journey, and gave us the enlightenment that "public welfare is a way of life"

Mr. qiantianzhong, deputy director of Shenzhen satellite TV, hopes that "living under the blue sky" and Shenzhen satellite TV will become a channel for help, calling on relevant industries to pay attention to human needs and the harmony between houses and the natural environment while expanding and decorating houses; Call on all sectors of society to actively participate in public welfare undertakings

since its establishment in 2005, the exclusive title provider has served nearly 10million users and is committed to providing users with a complete set of home decoration solutions. Speaking of the original intention of this naming, CFO Chen Yilv said that he has been deeply involved in the Internet home decoration industry for 11 years and has always taken it as his duty to meet user needs and improve user experience. Now it has become a leading brand in the Internet home decoration industry, but it has never forgotten its social responsibility. Today, Qijia exclusively sponsors the large-scale public welfare transformation program "living under the blue sky", hoping that through the 12 public welfare warm heart stories in the program, more people in the society can pay attention to the vulnerable groups, and call on everyone to help those who are facing housing difficulties, so that more people can achieve "peace of mind"

"living under the blue sky" will be broadcast in the golden file of Shenzhen satellite TV on February 28. It will be premiered at 21:10 every Sunday and replayed at 15:25 every Saturday. The program tells the story of a "construction assistance group" composed of professional architectural designers and public figures who, under the guidance of the client, carry out appropriate or necessary reconstruction of their homes and building facilities, encourage them to regain their confidence in life and live together under the blue sky. The 12 story owners include migrant workers' nursing homes, homeless small animal shelters, beautiful rural primary schools in the mountains, etc. who insist on doing good by themselves

"living under the blue sky" is different from the previous life service home improvement programs and reality shows. It gives up deliberate arrangement and screenwriting, and takes live shooting throughout the whole process. In addition to public welfare warmth, the lens also includes local customs and natural scenery. We also uphold an objective and respectful public interest attitude towards the subject of transformation and the object of help, and do not consume suffering or kidnap love. Living under the blue sky is a good program full of humanistic care and serious public welfare attitude. At 21:10 every Sunday from February 28, let's praise the love and warmth of this program

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